Spectrum Artistic and Educational Media
Charitable Strategic Business Plan

Executive Summary

Spectrum Artistic and Educational Media (Spectrum A&E Media, for short) is a non-profit, registered charity promoting media arts in education. Our mission is to provide schools and registered charities with artistic and educational media that foster life-enhancing values.

We offer creative, engaging multimedia resources for exploring values, beliefs and social concerns of our day. Spectrum’s programs are designed to foster values that enhance life, such as care, respect, compassion and responsibility. As such they are able to assist both public and separate schools in their commitment to character development.

Current productions include No More Turning Away: Caring about Hunger and Poverty and Take It Back: Caring for Planet Earth, two educational media arts presentations combining three short media productions with audience response and interaction. These media resources, along with a Printed Guide, are offered to schools and communities at cost, and through a program called Inspiring Students To Care: A New Generations Program, a partnership between Spectrum and Rotary clubs.

Spectrum also offers Bruce Peninsula media retreats and a monthly media and conversation evening called Media That Matters: Significant Movies and Books that Challenge and Inspire.

Spectrum’s media resources are marketed primarily to schools and school boards for use in secondary and senior elementary schools. Current productions relate to approved educational curriculum including environmental education, social, Canadian and world studies, and character development.

Spectrum is financed through individual and business donations, DVD sales, and program sponsorship and donations. A co-sponsor or foundation grants would enable Spectrum to reach its full potential as a national and even international artistic and educational resource.

Organizational Structure

Spectrum Artistic and Educational Media Association is incorporated federally in Canada as a non-profit corporation without share capital, and is registered as a charitable organization (BN 89246 7184RR0001). It is governed by a board of directors of arts, education, community and business people, including a board chair and secretary, along with an executive director. Spectrum’s executive director also serves as media producer and educator, on a paid or volunteer basis depending on funding. Membership in Spectrum is open to anyone who is committed to Spectrum’s objectives and purposes and is willing to contribute time or financial support towards the work. Spectrum presently has 20 members.

Spectrum partners with The Rotary Club of Wiarton and Rotary clubs in Rotary District 6330 (southwest Ontario and eastern Michigan) and Zone 24 (mainly Canada) to offer an educational media arts program called Inspiring Students To Care: A New Generations Program. This program seeks to raise awareness about world issues and motivate students to action through two projects: (1) No More Turning Away: Inspiring Students to Care about Hunger and Poverty, and (2) Take It Back: Inspiring Students to Care about the Environment. Through contributions from participating Rotary clubs, Spectrum’s media resources on hunger and poverty and the environment are being placed with participating school boards in high schools and senior elementary schools across Canada. 

Products, Programs, Services

Spectrum’s artistic and educational products include two engaging, widescreen multimedia presentations using rock music, powerful images and thought-provoking graphics. Each presentation combines three short media productions with audience response and interaction. These media resources are available for schools and communities in three ways: as a live presentation, on DVD, or for in-house, online media libraries. The DVD and Printed Guide includes an introduction and interactive bridges by Spectrum’s director.

No More Turning Away: Caring about Hunger and Poverty is a multimedia presentation on social responsibility. Using classic rock music by Pink Floyd and John Mellencamp, the 3 media segments are “On the Turning Away: Opening our Eyes to Hunger and Poverty,” “Jackie Brown: Hunger and Poverty in our own Backyard,” and “No More Turning Away: Making a Difference in a Hurting World.”

Take It Back: Caring for Planet Earth is a multimedia presentation on the environment. Using music by Pink Floyd and Canadian high school students, the 3 media segments are “Sorrow: A Disturbing Probe into Our Environment,” Hope: An Environmental Anthem & Call to Action,” and “Take It Back: Celebrating and Respecting the Earth.”

Both productions are available to schools under a program called Inspiring Students To Care: A Youth Service Program (see Organizational Structure above). This program is a partnership between Spectrum and Rotary Clubs of District 6330 and Zone 24. So far 39 Rotary clubs in 6 Rotary districts have helped to placing over 1,100 DVDs in 42 school boards in 6 provinces. Schools are encouraged to follow up a presentation by providing an opportunity for students to act on their raised awareness, though participation in a school or community project related to the theme. Our goal is to place both DVD resources in as many schools as possible right across Canada. With additional music licenses, the potential is to place them in schools in the United States as well.

With both productions we have obtained music licenses through CMRRA (Canadian Musical Rights and Reproduction Agency) and EMI Music Canada. These need to be renewed in October 2015.

Other programs offered by Spectrum include: (1) Bruce Peninsula media retreats, 2-day retreats on the Bruce Peninsula for people interested in social responsibility and life-enhancing values; and (2) Media That Matters: Significant Movies and Books that Challenge and Inspire, a monthly media and conversation evening in Wiarton, Ontario.

Marketing Plan

Spectrum’s media resources are marketed primarily to schools and school boards. We market through a combination of emails to school boards, mailing DVDs for review, Spectrum’s website (www.spectrummedia.ca), and two Facebook pages (www.facebook.com/spectrummedia.ca and www.facebook.com/InspiringStudentsToCare). All of these are time intensive, needing more than volunteer staff time. Our focus so far has been in Ontario, with the goal of marketing across Canada and even into the States this coming year.

Spectrum raises Rotary club support and sponsorship for Inspiring Students To Care through emails to district governors and club presidents, presentations to Rotary clubs, and displays at Rotary conferences. Again, these are time intensive, needing more than volunteer staff time. One of the challenges we face is how to make presentations to clubs further and further from our offices in Toronto and Wiarton. Unless Rotary clubs can see a presentation, there are a thousand other projects they are being asked to support. Only by seeing the presentations and realizing the value of having them in their local schools will most clubs seriously consider participating in the program. Some clubs screen the presentations on DVD, but a live presentation is always more effective. One solution would be to have a program representative or ambassador in each Rotary district to make club presentations.

Operational Plan

Spectrum’s media resources were initially produced as multimedia slide presentations, synchronizing three slide projectors with a recorded soundtrack. Under the Inspiring Students To Care program, both presentations were transferred to DVD (using a slide scanner, iMac computer, and iMovie and iDVD software), duplicated at a duplication service in Toronto, and assembled in-house. Most DVDs includes three inserts: a Printed Guide, a Responses insert, and (for DVDs sponsored by Rotary clubs) a Rotary insert (“What Rotary is Doing about Hunger and Poverty” or “What Rotary is Doing about The Environment”). DVDs are only duplicated 500 at a time, to allow for updating every few years and to add the name of co-sponsors. Inserts are printed 100 or less at a time, allowing for more frequent updating, especially the list of Participating Rotary Clubs and Participating School Boards on the inside cover of the Printed Guide.

Management and Organizational Plan

Spectrum’s management team and only staff is Keith Martin, executive director and media educator.

Spectrum’s Board of Directors includes James Puttick (Chair, Senior Software Architect with Bosch Security Systems); Bev Garinger (Secretary, member of The Rotary Club of Wiarton, manager of Wiarton Video and The Source); Tom Robitaille (member of The Rotary Club of Sarnia-Bluewaterland, District 6330 Governor for 2012-13, and retired bank manager); Michael Atkins (member of The Rotary Club of Thornbury-Clarksburg, Past District 6330 Governor, designer and businessman), and Nick Torra (member of The Rotary Club of Wiarton and retired real estate broker).

Financial sponsors include individual and business donors, The Rotary Club of Wiarton, and Rotary clubs in District 6330 and Zone 24. Past financial partners include The Jubilee Charitable Trust and Citizens for Public Justice.

Capitalization

Spectrum’s bank account is with Alterna Savings, a credit union in Toronto. Spectrum’s debt of less than $10,000 is financed via accounts payable and a Visa account. The debt is offset by office, production and presentation equipment expensed in the year of purchase and therefore not showing as assets, but still having resale value.

Financial and Fundraising Plan

Spectrum’s sources of income include individual and business donations, contributions from Rotary clubs, and sale of DVDs.

Because Rotary funds cannot be used for staffing or operating expenses, Spectrum is actively looking for a co-sponsor for Inspiring Students To Care, as well as corporate and foundation grants.

Fundraising includes quarterly newsletters, appeals to Rotary clubs, DVD sales to schools and school boards, and grant applications.

Together with Rotary clubs and other financial partners, our goal is to assist schools and registered charities in doing good in the world and for the world, by providing media resources that foster life-enhancing values.

Appendix

Spectrum A&E Media general brochure
Inspiring Students To Care brochure
Inspiring Students To Care Participating Rotary Clubs
Inspiring Students To Care Participating School Boards
No More Turning Away flier
No More Turning Away DVD responses
Take It Back flier
Take It Back DVD responses
Wiarton Echo article
Annual Report
Directors and Officers